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Dealer Dan, pictured here with WWE Superstar Mick Foley, has been in internet marketing since 1996. He likes hugs, long walks on the beach, and making money while wearing his jammy jams. For more information, you can read all about Dealer Dan. » Dealer Dans Blog » TACIM: Thank Air Conditioning It’s Monday

TACIM: Thank Air Conditioning It’s Monday

I feel like such a wuss but I don’t care – it’s only May 21st and I’m dedicating this weeks TGIM to the wonder that is air conditioning.

I grew up in Scotland. I grew up in rain. That’s all we had. Rain, rain, rain. Then I moved to Canada when I was 16. I’ve been here 15 years now, and I still can’t handle it. Hot weather? Yeah, I love hot weather. The horrific humidity that goes with it? Yeah. That I can do without.

We had really our first truly hot days of the year over the weekend, and Sunday was humid as all hell. I think I managed to last about 3 hours before it was time for the air conditioning to make its debut in the Summer.

Ironically, I almost entitled this post THIM: Thank Heat It’s Monday in reference to the Miami Heat and the Indiana Pacers, who are having a FANTASTIC series. I really hope that one goes 7 games. I absolutely hate Lebron James, but I love watching him in games like yesterday where he just brings it, and makes you remember why some people compare him to Jordan.

Anyway, this post is brought to you by the wonders that is air conditionng. Yes it’s 5:30am and I’m blasting it already. I’m absolutely freezing, and I love every minute of it.

I Backed The Wrong Horse

One thing I wanted to try out was a website in the entertainment field. I decided to create a website dedicated to a new TV show that was starting. I thought it would be an interesting challenge to go after a small niche like that, with a unique sort of demographic. Plus it can be quite the challenge to make money from people looking for episode recaps, so I was up for that.

I sat down with my business partner last Fall, and we debated what TV show to start a website after. We were both huge fans of Lost so we very quickly narrowed it down to either Person of Interest or Alcatraz. We ended up going with Alcatraz

Things went slow at the beginning of the site, but I managed to get our rankings up and we were doing 3000-5000 unique visitors on regular days, and 20,000 unique visitors in the 24 hours after an episode aired which was nice. I learnt a lot about what worked and what didn’t in terms of making money, was seeing everything rise financially like I hoped it would, and was even making money off unofficial merchandise. I was very close to building a nice community which would see a lot of repeat visitors.

Everything was going great, I was feeling really good about the site…..and then Alcatraz got cancelled.


Honestly, it’s no surprise it got canceled. Everyone is raging about it – but the show started off with a 10.05 rating and 13 episodes later, the finale hit a 4.75 rating. It dropped every week, and was an absolute disaster. Of course we compare that to Person of Interest, which started with a 13.33 rating and actually rose to a 15.67 at one point, and is absolutely killing in the ratings.

However, sometimes that’s the way the cookie crumbles. We could have played it safe and built basic websites on both shows. Instead we took a risk, chose one over the other and it didn’t work out. That’s the way things go. But it was a fantastic learning experience, and it was really fun being able to turn that sort of traffic into actual money. I’ll write more on those topics in the future – but with an audience like that, it can be VERY tricky and requires a lot of work figuring out the ad placement.

I recommend building a website like that. It’s quite the challenge, and there’s still additional income to collect like when the DVD is released.

Here’s the fun graph – the show was canceled May 13th and it’s going to be fun watching the numbers plummet over the next little while:

I’ll write more on this type of site in the coming weeks.

And Now for my Next Risk:

Time-Limited Niche sites are exactly as they sound – a niche website which has an expiry date. Usually websites built around a particular event and time, like Superbowl 45, or the Kentucky Derby 2012 – that sort of thing.

Honestly these are my favourite websites to run. They can be so tricky to do. They require a lot of work – but you need that work to pay off in the short-term, because the long-term value if these sites is extremely low. So you can’t really sit around “learning” – you need to be succeeding right off the bat.

I’m just finishing an article on these types of sites, and tips on running them which should be up tomorrow. But the website I am currently running is – a website dedicated to UEFA Euro 2012 Betting.

I’m actually doing everything on it myself rather than outsourcing it – which is something I wouldn’t really recommend. These sites have a high failure rate, and I’d much rather waste money than time on something that fails, but I love football so much and I’m having a lot of fun running the site regardless.

This is also my first time-limited niche site post-Panda/Penguin so it’ll be interesting to see how it all works out. I’ll keep you guys updated on it, and if any of you have a sports or soccer website and want a quality article on Euro 2012 Betting(with one accredited link back to at the bottom of the site) then hit me up on Twitter @DealerDan or send me an e-mail.

Goodbye Abdelbaset al-Megrahi

I hope the last 3 years of your life were filled with unimaginable pain.

Scammers Are Getting So Lazy:

Received this e-mail – click for big:

I appreciate that they stuck to the exact same design that Skrill use in their e-mails. But did they HAVE to keep in the paragraph about how Skrill will always use your first name and last name in correspondence, then refer to me as “Dear”. Like come on. Put some effort into it guys!

Video of the Week:

Lets finish on a high note.

I’ve mentioned the website on here before. For those who don’t know what it is – they post videos of people from the military returning home to surprise their families. So they’ll show up with a video camera at the unsuspecting kids school or wifes work for example, and we get to see their reaction. Absolutely fantastic website.

There was one video last week posted that I actually couldn’t watch right away – the description just got to me too much. When the dad went away on deployment, he left behind his 6 year old son who had cerebral palsy. The kid couldn’t walk or do practically anything. Well while the dad was away the kid learned to walk – although they kept that secret from the dad, surprising him with it on his return home.

Just beautiful.

Have a fantastic week everyone.

Also, fuck Chelsea.

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This article, as are all articles on, was written by Graeme aka "Dealer Dan". Graeme currently resides in Kingston, Ontario and has been running his own internet marketing business since 1996.

This article was written on May 21, 2012 however all articles are looked at on a monthly basis and updated to keep them relevant.

If you need to contact Graeme, please see his Contact Page. If you are an affiliate manager wanting promoted please see this page.