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Dealer Dan, pictured here with WWE Superstar Mick Foley, has been in internet marketing since 1996. He likes hugs, long walks on the beach, and making money while wearing his jammy jams. For more information, you can read all about Dealer Dan.
AffiliateBible.com » Posts » Dealer Dans Blog » Victory Poker moving – are you Cereus?

Victory Poker moving – are you Cereus?

Sorry for the bad pun – it’s TGIF, give me a break!

Victory Poker are moving to the Cereus Network, alongside Absolute Poker and Ultimate Bet. This will make it their THIRD network in 13 months, as they launched on Everleaf initially, moved to the Cake Network, and are now off to Cereus. Credit to Rake The Rake for this news.

If there’s ever an example of how NOT to run an online poker room, this is it. If any room looked like they would be successful in 2010 it was Victory Poker, yet it’s just been one disaster after another. Victory Poker have a lot of big names and money backing them too – however it just seems the people involved there have no idea how to run a poker site. You just can’t move from network to network willy-nilly; any affiliate knows that there will always be a dramatic drop of your player base when this happens.

If any new online poker room is going to succeed over the next few years, they have to start planning for the long-term, not the short-term. Yet I am convinced that the majority of people who are opening up online poker rooms don’t think about the long term – they’re still stuck in 2004, where online poker = striking gold.

I never really promoted Victory Poker and I’m very glad I made that decision. Back when they first launched I was very intrigued by them, and honestly felt like they could be the “next big thing”. If they could combine long-term retention with the marketing that they were doing, I’m sure they would’ve been a hit. Victory Poker did a fantastic job at getting a running start by really getting their brand name out there. From a general marketing perspective, they were top notch.

However wild parties and getting your name out there just isn’t enough – you need to focus on building a player base and building player loyalty. Switching networks every 6 months just isn’t going to do that. Even just one network move can kill a poker room. Pokershare for example: back when they were on the TAIN Network they were a huge site. Then they moved to Microgaming and lost their playerbase, and are now closed.

Network moves just don’t work – I can’t think of one poker room that’s actually moved networks and became a success because of it. It’d be like having a poker affiliate portal with 200 pages of content but not converting any players. Moving to a fresh domain name isn’t going to solve anything: there’s something at the core of your website that’s a problem. Switching networks is just a desperation move.

It’s also such a hassle on affiliates too. If you have a community of players and you’ve promoted Victory Poker to those players, then you’ve had to sell them on the Everleaf Network, not just Victory Poker. Then you’ve had to re-sell those players on the Cake Network. Now just a few months later, you have to attempt to convince those players that Cereus is better? Give me a break.

It’s funny because I believe I wrote something about 6 months ago stating that Victory Poker is the poker room with the most potential. Lots of marketing dollars, getting their brand name out there, and one of the best affiliate managers in the industry. Yet here they are having lost Shenaz and moving networks AGAIN.

Do you hear that ringing? It’s the official Victory Poker Death Knell.

I give them one more year.

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This article, as are all articles on AffiliateBible.com, was written by Graeme aka "Dealer Dan". Graeme currently resides in Kingston, Ontario and has been running his own internet marketing business since 1996.

This article was written on March 25, 2011 however all articles are looked at on a monthly basis and updated to keep them relevant.

If you need to contact Graeme, please see his Contact Page. If you are an affiliate manager wanting promoted please see this page.
  • Pingback: VictoryPoker Moving To Cereus()

  • Dealer Dan,

    First Everleaf owed me a ton of money and then with Cake network having the Doylesroom financial situation I was in the same boat with them. Both networks meant well but when I’m spending 6 figures a month building a brand in multiple countries I need the support from my network too handle everything. I obviously didn’t want to make multiple moves but am confident that being with the host of the 3rd largest site in the US network would put Victory in a financially stable situation too focus on marketing and expanding globally.

    I completely respect your opinion and agree with alot of the points. But from the business side of things, I’m extremely excited for the future and can’t wait to have Shenaz back rocking & rolling with all the affiliates.

    I wish you continued success in business and in life.

    Sincerely,

    Dan Fleyshman
    CEO
    Victory Poker

  • Dealer Dan

    Hey Dan,

    Thanks for replying and going into more detail about the moves. I can understand that it’s frustrating if you feel the networks don’t have the same mindset you do. As I mentioned, from a marketing perspective and getting the brand name out there everything you guys have been doing is brilliant, but it’s always felt at the ground level that something is missing. If a large part of that is network support then hopefully you’ll get that at Cereus, because it’d be good for the industry to have another powerful poker room/network around which accepts US players.

    For the good of the industry in general, hopefully my prediction on the death of Victory Poker is wrong, and I’ll be sitting here a year from now with egg on my face.

    Getting Shenaz back would be a huge step in the right direction in my opinion. Good luck with the network move, and hopefully it all works out well for you and Victory Poker.

  • Who is the affiliate manager now?

  • Dealer Dan

    I am not sure – haven’t worked with them since Shenaz left. Maybe Dan or another affiliate can answer that.

  • Well, it appears as if it wasn´t that great move to move to cereus^^ .

    Cereus=Bankrupt?

  • Dealer Dan

    They announced I believe shortly after Black Friday that they won’t be moving to Cereus; instead they’re remaining on Cake for the time being but not accepting new US players which is a smart move.