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Dealer Dan, pictured here with WWE Superstar Mick Foley, has been in internet marketing since 1996. He likes hugs, long walks on the beach, and making money while wearing his jammy jams. For more information, you can read all about Dealer Dan. » Posts » Sportsbook Affiliate Guide » Think Outside The Box – Promote Fantasy Sports

Think Outside The Box – Promote Fantasy Sports

One of the more popular areas of affiliate marketing these days is sportsbook affiliation and sports marketing, yet a lot of people are ignoring one of the biggest aspect of sports – Fantasy Sports. Or more importantly – daily fantasy sports, an emerging market that is going to be huge in years to come.

One of the biggest areas of North American culture is sports, and fantasy sports goes hand in hand with that.  Fantasy Sports isn’t just something people do in North America for fun – it’s part of their lives.

So why aren’t you making money off Fantasy Sports?

Maybe you just don’t know where to start – that’s okay because being from the UK originally, I wasn’t sure either.  It actually took me awhile to “get” fantasy sports and it took awhile for me to completely understand it.  However once you get hooked on fantasy sports it becomes a huge part of your life – “draft day” is like no other, especially when it comes to NFL Fantasy Football.

How to Make Money off Fantasy Sports

There are lots of ways, however I’ve been using lately to make money off Fantasy Sports.  The Affiliate manager is none other than Cameron Boal, previously of Full Tilt Poker, and one of the best affiliate managers in the business.  One of the truly few who “get it”.

What exactly is Fan Duel?

It’s almost like a poker site.  You can go in and play fantasy games against other people almost like a tournament or a sit&go when it comes to poker.  You can do short term events or long term events, and focus on just specific games for one day.

The best thing is that for all new participants it’s free to try.  I found it was hard to sell people on FanDuel as it was tough explaining exactly why they should participate in this, when they were already in fantasy leagues.  However as soon as I got them in the door, I found they were hooked.

If you’ve got any sort of a North American mailing list then you really need to push FanDuel on them.  Focus on the fact that it’s free, but that they can win instant cash prizes.  Also focus on the big $50,000 in cash prizes that people can win with the fantasy championships.

FanDuel is awesome, and is relatively groundbreaking when it comes to the world of Fantasy Sports.

If you want to participate with FanDuel as a player first, click here.  If you want to participate and promote it as an affiliate, click here.

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This article, as are all articles on, was written by Graeme aka "Dealer Dan". Graeme currently resides in Kingston, Ontario and has been running his own internet marketing business since 1996.

This article was written on October 29, 2010 however all articles are looked at on a monthly basis and updated to keep them relevant.

If you need to contact Graeme, please see his Contact Page. If you are an affiliate manager wanting promoted please see this page.
  • great post dude!! Im just getting into this game just wondering if there are any laws preventing uk site owners in partisipating in affiliate programs in the usa??

  • DealerDan

    Nope you should be fine.

  • martinwarn

    Great idea, do you know of similar programmes for UK sports like Football ( if you must call it soccer), Horse Racing , F1 etc

  • DealerDan

    Unfortunately not 🙁 Only ones I know of are the ones that take place over a season and don’t have an affiliate program. You could contact Cam at FanDuel – he’s Scottish and I know it’s something he’d love to do there.

  • What about referring other affiliates as well as customers?

  • DealerDan

    I’m not sure what their standard offer is anymore as they don’t mention it on their website. Best to contact them.