Dealer Dan, pictured here with WWE Superstar Mick Foley, has been in internet marketing since 1996. He likes hugs, long walks on the beach, and making money off people who are addicted to gambling. For more information, you can read all 
Focal Click are a program that I have been working with since 2004, and I’ve always been impressed with the way they do things.
If you’ve been a gambling affiliate prior to June of 2010, then you’d know Focal Clicks main affiliate manager Mark Morrow, who was always around the affiliate forums. He was a very friendly guy, and someone who was great with.
Unfortunately, Mark left Focal Click. Thankfully, they brought in someone just as good as Mark in Chris Manuel. Chris used to work with Hollywood Poker, and is an absolutely fantastic person to deal with. He’s someone that never sees an affiliate as “just a number”, and always works with any affiliate, big or small.
What I like about Focal Click is that they’re constantly working to improve their brands. They have two brands in Omni Casino and Sun Poker, both of which have been online since 1997 and Focal Click focus constantly on improving these brands. Other groups would simply open a new casino, but Focal Click believe strongly in Omni and Sun Poker, and it’s reflected in both those properties.
I remember speaking to Chris when he took over, and he talked about how business etc was down, however he was looking to fix it with a complete overhaul. Many affiliate programs would simply open up a new brand and try their luck there; but Focal Click had trust and faith in their brands, and have decided to stick with them throughout the years.
Because of this, both brands are very strong and trustworthy brand names, and make conversions a lot easier. Both websites also went through huge facelifts, and some of the things they are doing to improve conversions are amazing.
I won’t go into it, but trust me – these are guys who work insanely hard to take your click-thrus and turn them into real money players.
Split-testing and geo-targeting are just two methods Focal Click use to improve conversions, and I don’t think they’ll ever stop working until they’re converting 100% of every player that ever visits their landing pages.
BRANDS
Neither of the Focal Click brands accept US players.
Sun Poker is on the iPoker network, and offer new players a $2000 deposit bonus and entry to a $1000 new depositor freeroll. They focus strongly on the fact that they have been online for so long, and that you can trust the poker room.
Sun Poker utilize all the shared iPoker promotions, like satellites to major tournaments like the World Series of Poker, and the Sit ‘N’ Go Leaderboard races.
Sun Poker also participate in the $200k guaranteed Sunday tournaments, and have a VIP Rewards Program for players.
Omni Casino use Playtech software, although they don’t offer live dealers like other Playtech casinos do.
Omni offer a 100% to $100 signup bonus for all new players. Their homepage is geared towards covering all the bases, with features listed like progressive jackpots, the welcome bonus, slot tournaments, a VIP program and some of their feature slots.
Both brands are very strong, and Focal Click are always working to retain their excellent reputation, and increase their brand strength.
COMMISSION
| Net Rev | Rev Share |
|---|---|
| $0-$10k | 25% |
| $10k-$20k | 30% |
| $20k-$40k | 35% |
| $40k+ | 40% |
| Net Rev | Rev Share |
|---|---|
| $0-$10k | 25% |
| $10k-$20k | 30% |
| $20k-$40k | 35% |
| $40k+ | 40% |
Focal Click also offer both CPA and Hybrid Deals for affiliates.
CPA and Hybrid agreements are made on a case-by-case basis. After signing up below as a Focal Click affiliate, contact them for information on their CPA & Hybrid deals.
MARKETING
If marketing Sun Poker, I would of course focus on the longevity of the poker room. Trust is a big issue for players, and Sun Poker being around so long is a great selling point.
Sun Poker are also a great brand to promote to tournament players. $200k guaranteed tournaments, $400k in guarantees every weekend, jackpot tournaments, satellites to the WSOP and various freerolls are just some of the selling points, plus a ton of exclusive promotions. They also just launched a new monthly calendar that gives a new promotion every day of the week.
As for Omni Casino – well with Playtech you can never go wrong in terms of what to promote, but I focus strongly on their slot machines.
They have many unique slot machines(well, unique to Playtech) that are great for the casual player. A pink panther slot? Check. A king kong slot? Check. A Rocky slot? Check. All great to use when marketing.
FocalClick over the past 1.5 years since Chris took over has spent a ton of money on converting your traffic, and has some of the highest conversion rates in the industry.
Here just some of the available banners:
GLOBAL
Neither brand accepts players from the USA.
The Sun poker homepage is in English, German and Russian.
The Omni casino homepage is in English only.
Sun Poker uses iPoker software, and has a Windows only downloadable client. Mac users are unable to play at Sun Poker unless they utilize Windows emulation software.
Omni Casino is on Playtech, and has a Windows client for download. They also offer an “Instant Play” browser based casino, which Mac users can use to play at Omni Casino.
At Omni Casino you can register to play in EUR, GBP or USD.
FAQ
Q: Does Omni Casino have unique landing pages?
Yes they do. They have various landing pages to choose from, and I know some affiliates who have custom landing pages at Omni Casino.
If you need to contact Graeme, please see his Contact Page. If you are an affiliate manager wanting promoted please see this page.
